Charleston, SC
Buyer's marketInvestor-friendly fundamentals across the board — Charleston scores 71/100 on the MDR investor index.
DATA · Zillow Research (via scrape.do) · AS OF APRIL 2026
| Detail | Value | Detail | Value |
|---|---|---|---|
| Median list price | $650,729 | Median sale price | $577,500 |
| Sale-to-list ratio | 0.969 | % sold below list | +78.1% |
| Active inventory | 1,633 | New listings | 445 |
How Charleston has moved.
Charleston sits at a median home value of $593,739 as of the latest Zillow read, essentially flat year-over-year, which historically is the most workable environment for disciplined wholesalers.
The sale-to-list ratio sits at 0.969, and 78.1% of closed sales are landing below list. That’s a clear buyer’s market — sellers are negotiating, and motivated-seller direct mail is converting at rates we haven’t seen since 2014.
Rents are workable but not generous. ZORI of $2,186/mo against a $594k median gives a 4.42% gross yield — average for the metro tier, requiring tight underwriting on any hold.
Median days-on-market is running around 28 days against 1,633 active listings — that’s a fast-moving market. Speed is the moat; pre-arranged proof of funds and a tight buyers list are the difference between getting under contract and getting outbid.
MDR’s composite investor score for Charleston is 71/100 based on rent yield, sale-to-list discount, motivated-seller proxies, and DOM. Solid mid-tier. A disciplined operator can build a real book here; a tourist will get hurt.
The same data, five operator lenses.
Lead lists, sourcing channels, and disposition strategies tuned to the local market.
ARV math, rehab scope, and exit timing for the local buyer profile.
Buy-rehab-rent-refi-repeat math tuned to local rents, prices, and DSCR.
Buy-and-hold rental analysis tuned to local rents, taxes, and tenant mix.
Subject-to, seller financing, wraps, and lease-options sized for the local market.
Charleston for investors.
Is Charleston a good market for real estate investors in 2026?
Metro Deal Report's composite investor score for Charleston is 71/100, based on rent yield, sale-to-list ratio, motivated-seller proxies, and days on market. Charleston is a solid mid-tier market — workable for disciplined operators but not a top-of-list pick.
What is the median home price in Charleston?
The typical home value in Charleston as of the most recent Zillow read is $593,739. Median list price is $650,729 and median sale price is $577,500. Year-over-year change: +0.6%.
What can a landlord expect to rent a property for in Charleston?
Zillow's Observed Rent Index for Charleston is $2,186/mo. Against the typical home value of $594k, that produces a gross annual rent yield of 4.42% — right at the national baseline, requiring tight underwriting on holds.
Is Charleston a buyer's or seller's market?
Charleston's current sale-to-list ratio is 0.969 with 78.1% of homes closing below list. That's a clear buyer's market — sellers are negotiating. Median days on market: 28 days. Active inventory: 1,633 listings.
Which investment strategy works best in Charleston?
Charleston's data favors a mixed approach — no single strategy dominates, so selective deal sourcing wins. See the per-strategy breakdowns at /wholesaling/charleston, /brrrr/charleston, and /flipping/charleston.
Loan options for Charleston properties.
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