Wholesaling · Market Playbook
How to Wholesale Real Estate in Orlando, FL
Orlando's wholesale spread is set by three numbers: 67.1% of sales close below list, sale-to-list runs 0.978, and median DOM is 30 days. Here's what those mean for your sourcing.
Data: Zillow Research (via scrape.do) · As of April 2026
Orlando is a mid-tier wholesale market right now — disciplined operators can build a book; tourists will get squeezed.
- → 67.1% of sales below list — sellers negotiating
- → Median DOM 30 days — speed market, off-market only
- → Sale-to-list 0.978 — buyer market
- → Buyer mix: landlords / BRRRR
Wholesaling in Orlando starts with one question: how often are sellers leaving money on the table? In this market, the answer is "consistently." 67.1% of closed sales land below list, with a sale-to-list ratio of 0.978 — clear evidence that sellers are negotiating and motivated-seller direct mail has room to convert.
The lists that should produce here, based on the current data:
- Price-cut targets — when 67.1% of homes close below list, price-cut filters surface owners already psychologically resigned to discount
- Absentee-out-of-state owners — soft YoY (-3.2%) gives leverage on owners watching their equity erode from a distance
- Tired landlords — high active inventory (4,058) signals supply outpacing demand; rental owners with deferred maintenance start exiting first
Disposition matters as much as sourcing. Orlando buyers right now lean toward landlords and BRRRR operators — the 6.05% gross rent yield supports cash-flow underwriting, so your assignment fee competes with a real DSCR-positive deal on the buyer's side.
Net: spread is tight but real here. The arithmetic that needs to clear is the same everywhere — purchase + assignment fee + buyer's rehab + buyer's profit ≤ 70-75% of ARV — but the room to find that spread depends on whether sellers will negotiate. The data above says they will in Orlando.
Orlando at a glance
The numbers above pull from the full Orlando market report.
- Median value
- $374k
- YoY
- -3.2%
- Median rent
- $1,887
- Gross yield
- 6.05%
Other strategies for Orlando
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