BRRRR · Market playbook

How to BRRRR in Jersey City, NJ

BRRRR in Jersey City is a 5.63% gross yield play — $3,117/mo rent on a $665k median. Whether that cash-flows depends on your debt cost.

DATA · Zillow Research (via scrape.do) · AS OF APRIL 2026

Workable 71/100

Jersey City is a workable BRRRR market — tight but bankable math on disciplined deals.

TL;DR — data signals
  • Gross yield 5.63% — at national baseline
  • Rent $3,117/mo vs. national $1,930 — rent-strong
  • DSCR expectation at 75% LTV / 7.5%: 1.10-1.20 tight
  • Appreciation risk to refi: flat — neutral

Start with the gross math. Jersey City's typical home value is $664,939; ZORI (Zillow's rent index) sits at $3,117/mo. That's 5.63% gross annual yield. That's right at the national 4-5% baseline — workable for BRRRR, but only on disciplined underwriting and a clean refi appraisal.

Run the DSCR sanity check. Assume 75% LTV refi at 7.5% interest, 30-year, plus taxes + insurance + 8% PM + 8% vacancy/capex reserve. On these inputs you'll likely clear DSCR 1.10-1.20 in Jersey City — tight but bankable. Don't fall in love with marginal deals; reject anything that doesn't pencil at 1.15 minimum.

Rent demand color: Jersey City rents ($3,117) sit 62% above the national median ($1,930). Above-average rent + below-average prices is the BRRRR sweet spot — that's why the gross yield is healthy.

Refi appraisal risk: Jersey City home values are flat YoY — refi appraisals should support your renovated comp on a properly scoped rehab. No softening tailwind to worry about, no appreciation tailwind to lean on.

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Jersey City at a glance

The numbers behind the analysis.

$665k
Median value
-0.9%
YoY
$3,117
Median rent
5.63%
Gross yield
Full Jersey City market report
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