Glossary · market data

What is Zillow Observed Rent Index (ZORI)?

The Zillow Observed Rent Index (ZORI) measures the typical asking rent for a given geography, updated monthly. Unlike a simple median, ZORI is repeat-rent indexed — it tracks rent changes on the same units over time rather than just the mix of currently-listed rentals.

ZORI is the standard rent benchmark for cap-rate and BRRRR analysis. Unlike "asking rent" or "median rent" which fluctuate based on what's listed in a given month, ZORI is methodology-controlled to track actual rent inflation on consistent inventory.

On Metro Deal Report city pages, ZORI is the "Median rent" stat. Combined with the typical home value (ZHVI), it produces the gross rent yield — one of the most important screening numbers for any rental investor.

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