Naples, FL
Buyer's marketSoftening prices and 88% of homes selling below list — Naples is one of the cleaner buyer markets in the country right now.
DATA · Zillow Research (via scrape.do) · AS OF APRIL 2026
| Detail | Value | Detail | Value |
|---|---|---|---|
| Median list price | $654,967 | Median sale price | $589,000 |
| Sale-to-list ratio | 0.952 | % sold below list | +88.5% |
| Active inventory | 6,827 | New listings | 1,137 |
How Naples has moved.
Naples sits at a median home value of $549,494 as of the latest Zillow read, down 5.5% year-over-year — a meaningful softening that’s putting deal flow back on the table for cash buyers.
The sale-to-list ratio sits at 0.952, and 88.5% of closed sales are landing below list. That’s a clear buyer’s market — sellers are negotiating, and motivated-seller direct mail is converting at rates we haven’t seen since 2014.
Rents are workable but not generous. ZORI of $2,715/mo against a $549k median gives a 5.93% gross yield — average for the metro tier, requiring tight underwriting on any hold.
Median days-on-market is running around 67 days against 6,827 active listings — extended DOM creates room for direct-to-seller approaches and price-cut targeting. List-pull strategies on properties at 90+ days are converting in this environment.
MDR’s composite investor score for Naples is 91/100 based on rent yield, sale-to-list discount, motivated-seller proxies, and DOM. That puts it in our top tier — actively recommended for new capital deployment this cycle.
The same data, five operator lenses.
Lead lists, sourcing channels, and disposition strategies tuned to the local market.
ARV math, rehab scope, and exit timing for the local buyer profile.
Buy-rehab-rent-refi-repeat math tuned to local rents, prices, and DSCR.
Buy-and-hold rental analysis tuned to local rents, taxes, and tenant mix.
Subject-to, seller financing, wraps, and lease-options sized for the local market.
Naples for investors.
Is Naples a good market for real estate investors in 2026?
Metro Deal Report's composite investor score for Naples is 91/100, based on rent yield, sale-to-list ratio, motivated-seller proxies, and days on market. That puts Naples in our top tier — actively recommended for new capital deployment this cycle.
What is the median home price in Naples?
The typical home value in Naples as of the most recent Zillow read is $549,494. Median list price is $654,967 and median sale price is $589,000. Year-over-year change: -5.5%.
What can a landlord expect to rent a property for in Naples?
Zillow's Observed Rent Index for Naples is $2,715/mo. Against the typical home value of $549k, that produces a gross annual rent yield of 5.93% — right at the national baseline, requiring tight underwriting on holds.
Is Naples a buyer's or seller's market?
Naples's current sale-to-list ratio is 0.952 with 88.5% of homes closing below list. That's a clear buyer's market — sellers are negotiating. Median days on market: 67 days. Active inventory: 6,827 listings.
Which investment strategy works best in Naples?
Naples's data favors wholesaling — soft pricing and motivated sellers make spreads workable. See the per-strategy breakdowns at /wholesaling/naples, /brrrr/naples, and /flipping/naples.
Loan options for Naples properties.
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