Jacksonville, FL

Jacksonville sits at a median home value of $286,396 as of the latest Zillow read, down 2.6% year-over-year — a meaningful softening that’s putting deal flow back on the table for cash buyers.

The sale-to-list ratio sits at 0.978, and 67.8% of closed sales are landing below list. That’s a clear buyer’s market — sellers are negotiating, and motivated-seller direct mail is converting at rates we haven’t seen since 2014.

Rents tell a stronger story. The Zillow Observed Rent Index for Jacksonville is $1,589/mo against a $286k median — that’s a 6.66% gross annual rent yield, well above the national 4-5% baseline. BRRRR and long-term rental strategies have real cushion here.

Median days-on-market is running around 41 days against 5,055.667 active listings. Pace is moderate — neither chaos nor stagnation. Standard wholesaling cadences work here.

MDR’s composite investor score for Jacksonville is 85/100 based on rent yield, sale-to-list discount, motivated-seller proxies, and DOM. That puts it in our top tier — actively recommended for new capital deployment this cycle.