BRRRR · Market Playbook
How to BRRRR in Jacksonville, FL
BRRRR in Jacksonville is a 6.66% gross yield play — $1,589/mo rent on a $286k median. Whether that cash-flows depends on your debt cost.
Data: Zillow Research (via scrape.do) · As of April 2026
Jacksonville is a workable BRRRR market — tight but bankable math on disciplined deals.
- → Gross yield 6.66% — above national baseline
- → Rent $1,589/mo vs. national $1,930 — rent-weak
- → DSCR expectation at 75% LTV / 7.5%: 1.20+ comfortable
- → Appreciation risk to refi: flat — neutral
Start with the gross math. Jacksonville's typical home value is $286,396; ZORI (Zillow's rent index) sits at $1,589/mo. That's 6.66% gross annual yield. That's well above the national 4-5% baseline — meaningful cushion for a BRRRR to pencil even at today's debt cost.
Run the DSCR sanity check. Assume 75% LTV refi at 7.5% interest, 30-year, plus taxes + insurance + 8% PM + 8% vacancy/capex reserve. On these inputs you should clear DSCR 1.20+ in Jacksonville with comfortable headroom. Cash-flow at $200-400/door is achievable on a properly underwritten property.
Rent demand color: Jacksonville rents ($1,589) sit 18% below the national median ($1,930). Local rent is the constraint here — even at favorable acquisition prices, the rent side of the math is the limiting factor.
Refi appraisal risk: Jacksonville home values are flat YoY — refi appraisals should support your renovated comp on a properly scoped rehab. No softening tailwind to worry about, no appreciation tailwind to lean on.
Jacksonville at a glance
The numbers above pull from the full Jacksonville market report.
- Median value
- $286k
- YoY
- -2.6%
- Median rent
- $1,589
- Gross yield
- 6.66%
Other strategies for Jacksonville
The Weekly Deal Memo
One market memo, one off-market playbook, one tool review. Every Friday. Free.
No spam. Unsubscribe anytime.