Market Report
Kansas City, MO
Cash-flow-friendly fundamentals: 6.8% gross rent yield and 52% of sales closing below list make Kansas City a steady BRRRR and rental market.
Data: Zillow Research (via scrape.do) · As of April 2026
- Typical home value
- $253k
- YoY change
- +0.9%
- Median rent
- $1,442
- Gross yield
- 6.83%
- Days on market
- 9
- Investor score
- 68/100
- Median list
- $246,317
- Median sale
- $256,583
- Sale / list
- 0.993
- Active inventory
- 1,721
Kansas City sits at a median home value of $253,319 as of the latest Zillow read, essentially flat year-over-year, which historically is the most workable environment for disciplined wholesalers.
The sale-to-list ratio of 0.993 signals a balanced market — neither bid wars nor fire sales dominate. 51.5% of closings land below list, leaving room to negotiate on the right deal but no broad discount across the board.
Rents tell a stronger story. The Zillow Observed Rent Index for Kansas City is $1,442/mo against a $253k median — that’s a 6.83% gross annual rent yield, well above the national 4-5% baseline. BRRRR and long-term rental strategies have real cushion here.
Median days-on-market is running around 9 days against 1,721 active listings — that’s a fast-moving market. Speed is the moat; pre-arranged proof of funds and a tight buyers list are the difference between getting under contract and getting outbid.
MDR’s composite investor score for Kansas City is 68/100 based on rent yield, sale-to-list discount, motivated-seller proxies, and DOM. Solid mid-tier. A disciplined operator can build a real book here; a tourist will get hurt.
Strategy playbooks for Kansas City
The same Kansas City data, analyzed through three operator lenses.
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