Greenville, SC

Greenville sits at a median home value of $329,286 as of the latest Zillow read, essentially flat year-over-year, which historically is the most workable environment for disciplined wholesalers.

The sale-to-list ratio sits at 0.976, and 73.9% of closed sales are landing below list. That’s a clear buyer’s market — sellers are negotiating, and motivated-seller direct mail is converting at rates we haven’t seen since 2014.

Rents are workable but not generous. ZORI of $1,530/mo against a $329k median gives a 5.58% gross yield — average for the metro tier, requiring tight underwriting on any hold.

Median days-on-market is running around 21 days against 970.667 active listings — that’s a fast-moving market. Speed is the moat; pre-arranged proof of funds and a tight buyers list are the difference between getting under contract and getting outbid.

MDR’s composite investor score for Greenville is 74/100 based on rent yield, sale-to-list discount, motivated-seller proxies, and DOM. Solid mid-tier. A disciplined operator can build a real book here; a tourist will get hurt.